The 150 North Riverside building sought a content creation and engineering partner for a new media installation in the building’s lobby. I led the team at LVTHN from pitch victory to completion. We produced 12 artful, data-driven concepts, providing 24/7 content that is always fresh and inviting to the tenants of the building. All of the content was generated in real time using custom shaders and 3D procedural workflows for effects, such as refractive glass, particles, fluid simulations, generative photo processing and weather data visualizations. I designed most of the visualization parameters and presets for the real time visualizations. I worked with our engineers to design a pixel map and program a completely bespoke playback system that renders 16K resolution. The content system allows clients to update imagery on the fly with ease, enabling endless versatility over the lifetime of the installation.
FWA of the Day
Motionographer - Installation / Experiential
SEGD Global Merit Award
Direct to client
Roles: Concept Creator, Creative Director, Designer, 3D Artist, Animator, Programmer
Studio: Leviathan
Full credits below
CREDITS:
CLIENT: RIVERSIDE INVESTMENT & DEVELOPMENT COMPANY
Executive Vice President: Anthony Scacco
Creative Director: Yuge Zhou
CREATIVE AGENCY: LEVIATHAN
Senior Creative Director: Bradon Webb
Senior Producer: Ellen Schopler
Director of Research and Engineering: Adam Berg
Lead Engineers: Adam Berg, David Braun and Chris Hall
Web CMS Director: Austin Mayer
UX Design: Austin Mayer, Adam Berg, Billie Pate
Web Developer: Fujio Harou
Content Development: Bradon Webb, Gareth Fewel, Alexis Copeland, Anthony Malagutti
2D Design and Animation: Gareth Fewel, Alexis Copeland, Ely Beyer, Nik Braatz, Andrew Butterworth, Jesse Willis, Matt Burton, Becka Riccio, Yuan Chenu and Dakota Hopkins
Editor: Kirill Mazor
System Administrator: Lucas Schira
Engineers: Scott Pagano, Elburz Sorkhabi and Mary Franck
Contributing Photography and Video: Chris Pritchard, Jay Worsley, Nick Ulivieri
Executive Producer: Chad Hutson
Executive Creative Director: Jason White
150 MEDIA STREAM: BUILDING AND SYSTEM DEVELOPMENT
Building Developer: Riverside Investment & Development Company
Building and Lobby Design: Goettsch Partners
Video Blade Design: Goettsch Partners, McCann Systems and Digital Kitchen
Software: Leviathan
Systems Engineering: McCann Systems, Leviathan
150 Media Stream Branding: The Narrative
“150 MEDIA STREAM” VIDEO: LEVIATHAN
Creative Director: Jason White
Directors: Daniel Ryan, Jason White and Bradon Webb
Director of Photography: O’Connor Hartnett, Mike Bove
Associate Producer: Brittany Maddock, Erica Grubman
Editor and Colorist: Kirill Mazor
Assistant Editor: Alexander Ward
2D Animation: Gareth Fewel and Nik Braatz
Design: Gareth Fewel, Nancy Hu
VFX: Anthony Malagutti
On-Site Engineer: David Braun, Adam Berg
Lighting and Gaffer: SEM-Q Productions, LLC
Camera Assistant: Mitch Buss and Matthew Bowie
Original Score and Sound Design:Joel Corelitz / Waveplant
Video Content: Leviathan
TALENT:
Enza Lappo, David Keohane, Ellen Schopler, Kirill Mazor and David Braun